Renno Riyadi

Head of Design, Group Marketing · UX/UI · Product & Brand Design Leader

Jakarta, ID.

About

A multidisciplinary design and digital professional with over 10 years of global B2B and B2C experience across branding, marketing, UI/UX, motion, product design, and front-end development. Proven track record in building and leading design and marketing functions in finance, commodities, FMCG, and technology industries across APAC, EMEA, and North America.

Work

Straits Financial Group

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Head of Design, Group Marketing (UX/UI/Product Design)

Singapore, Central Region, Singapore

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Summary

Lead design across global marketing, digital and product initiatives. Built multidisciplinary in‑house creative and UX teams, unified global brand and design systems, redesigned web and digital platforms, and significantly improved digital performance metrics.

Highlights

Led transition to a unified global marketing strategy, building in‑house creative capabilities across brand, design, performance, and UX.

Redesigned group website and digital platforms across North America, APAC and EMEA; resulted in 6× traffic growth, 409% increase in impressions, 26.8% more sessions, and 6.34% average engagement rate (2× industry average).

Developed global brand guidelines and scalable design systems; supported high‑performing campaigns achieving CTRs up to 8× industry average, 10× paid impressions growth, 6× organic reach, and 16× audience growth.

ACM Exchange (Asia Commodity Marketplace)

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Head of Design

Jakarta, Jakarta, Indonesia

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Summary

First design hire leading branding, digital, product and growth efforts. Oversaw team creation, design system launch, and drove dramatic growth in user engagement metrics.

Highlights

Built and led an in‑house multidisciplinary team for UI/UX, branding, content, SEO, and performance marketing.

Launched Kirana design system and brand framework to align visual language across branding, digital products, and communications.

Drove 325% YoY growth in active users, 10× user acquisition growth, 19% longer session durations, 300% increase in scroll activity, and 10× audience growth.

Glanbia

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Creative Consultant

Dublin, County Dublin, Ireland

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Summary

Supported the in‑house creative agency & Digital+ team across 20+ global brands, focusing on email, lead‑gen campaigns, and internal digital product development.

Highlights

Led design, research, copywriting, and development of internal product showcasing best practices in email and workflow process.

Collaborated with stakeholders to implement lead‑generation campaigns tailored to client needs.

Glanbia

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Creative Developer

Dublin, County Dublin, Ireland

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Summary

Contributed to major rebranding efforts and production of digital ad campaigns; innovated internal design technologies.

Highlights

Collaborated on redesigning Glanbia, Glanbia Nutritionals and Tirlán brands; start-up received Red Dot Award 2023 recognition.

Brought programmatic and digital display ad production in‑house, cutting production time by 50%.

Developed global email campaigns using SAP Emarsys, SAP Marketing Cloud, etc.; achieved 300% increase in click‑to‑open rates and reached 100,000+ users.

Explored XR and AI technologies to improve workflows and business efficiency.

Glanbia

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Creative Associate

Dublin, County Dublin, Ireland

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Summary

Delivered cross‑media marketing and brand campaigns for global portfolios; pioneered AR and interactive web experiences.

Highlights

Delivered digital, print, motion, video, AR assets across B2B and B2C campaigns.

Introduced AR on social platforms and built interactive web experiences via Ceros; increased user engagement by 200%.

Global Payments Inc.

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Product Designer

Dublin, County Dublin, Ireland

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Summary

Contributed to global product design system, checkout UX, and cross‑functional design initiatives.

Highlights

Contributed to Index design system adopted by 7,000+ developers and 180 designers; audited 300+ experiences.

Led UX design and research for Checkout Hero product to optimise merchant payment flows.

Dundalk Business Improvement District

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Digital Media Associate

Dundalk, Louth, Ireland

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Summary

Contributed to digital media efforts for a local development nonprofit.

Highlights

Supported content and digital media for town development projects.

Lèngua (Studio Lèngua Indonesia)

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Freelance Graphic Designer

Jakarta, Jakarta, Indonesia

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Summary

Delivered brand and graphic design for clients across Singapore, Ireland and Indonesia.

Highlights

Produced branding and ID work for diverse clients (Auntie Anne’s, etc.).

SOE Jakarta

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Graphic Designer

Jakarta, Jakarta, Indonesia

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Summary

Graphic design for SOE Jakarta.

alex[a]lexa

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Graphic Designer

Jakarta, Jakarta, Indonesia

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Summary

Brand and graphic design execution.

Education

UX Design Institute

Dublin, Dublin, Ireland
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Professional Diploma UX Design

Courses

Introduction to UX Design

User Research

Analysis Techniques

Structure & Navigation

Interactions

Design Principles

Design Patterns

Mobile

Workflows

Prototyping and Handover

Portfolio Development

Dundalk Institute of Technology

Dundalk, Leinster, Ireland
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Bachelor of Arts (First Class Honours) Communications (Creative Media) Grade: 1.1 GPA

Courses

Advanced Web Authoring

Editorial Design

Branding & Packaging

Visual Communications

Audio Visual Techniques

Sound Design

Media & Society

Social Context of Technology

Human‑Computer Interaction

Taylor's College

Subang Jaya, Kuala Lumpur, Malaysia
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Skills

Branding & Identity

corporate branding, visual design, typography.

UX/UI Design & Design Systems

user interface design, interaction design, wireframing, design systems, user centered design.

Motion & Front-end Development

Adobe After Effects, Adobe Premiere Pro, HTML5, CSS, Git.

Digital Marketing & Analytics

email marketing, SEO, campaign development, social media marketing.

Cross-functional Leadership

team management, stakeholder relations, project management, strategic planning.

Renno Riyadi